Online media company AOL is in talks to acquire popular technology blog TechCrunch.
According to Giga OM's Om Malik, the deal between the two companies is at the initial stages, but will most likely pull through.
TechCrunch is expected to announce the acquisition during its Disrupt tech conference.
Malik reckons that AOL CEO Tim Armstrong, who is expected to speak during Disrupt, will make the announcement.
The acquisition will be a part of AOL's strategy to get back in the online game by providing online content to increase traffic to its web properties. The company is also looking to expand its revenue from online advertisements.
TechCrunch was started by former attorney Michael Arrington as a simple web blog in 2005, but it later evolved into a full-fledged online media firm, organising important industry events and seminars. TechCrunch reportedly earns $10 million in revenue every month and gets 9.2 million unique visitors every month.