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Apple TV Starts Shipping In The UK

We've received a formal confirmation from Apple that the first shipment of Apple TV devices have been shipped and should, in theory, reach customers on or before the 1st of October 2010.

An email received by one of our readers, said that the device, which was ordered on the 2nd of September 2010, will be delivered up to four weeks later. Apple Store (opens in new tab) online still shows the device having a 2-3 weeks delivery window.

The device costs $99 in the US and £99 in the UK and is a fraction of the size of the former Apple TV device.

As we expected, it came with the same hardware as the iPhone and the iPod Touch and although Apple did not confirm it, it is likely that it uses Apple iOS (or a customised version of it).

The Apple TV also come with 802.11n, Wi-Fi and an embedded power supply unit. Users will be able to rent HD movies for £3.49 and SD models from £2.49.

Apple has also judiciously included a free remote control App that allows the iPhone, iPad and iPod Touch to stream from or control the Apple TV seamlessly.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.