Apple TV Starts Shipping In The UK

We've received a formal confirmation from Apple that the first shipment of Apple TV devices have been shipped and should, in theory, reach customers on or before the 1st of October 2010.

An email received by one of our readers, said that the device, which was ordered on the 2nd of September 2010, will be delivered up to four weeks later. Apple Store online still shows the device having a 2-3 weeks delivery window.

The device costs $99 in the US and £99 in the UK and is a fraction of the size of the former Apple TV device.

As we expected, it came with the same hardware as the iPhone and the iPod Touch and although Apple did not confirm it, it is likely that it uses Apple iOS (or a customised version of it).

The Apple TV also come with 802.11n, Wi-Fi and an embedded power supply unit. Users will be able to rent HD movies for £3.49 and SD models from £2.49.

Apple has also judiciously included a free remote control App that allows the iPhone, iPad and iPod Touch to stream from or control the Apple TV seamlessly.