Amazon has released the beta version of its Kindle for the Web application.
The application will allow consumers to sample Kindle e-books directly from a Web browser.
The company is also encouraging bloggers and website owners to embed sample's of Kindle books on their platform, using the Kindle for the Web tool.
The partners will be given a referral fee if consumers purchase a book using the link on their blog or website.
Amazon explained in a press release that consumers will be able to click on 'Read first chapter FREE' button which will open a sample of the e-book right there on the web browser, without any download or installation.
Users will be able to change the background colour of the sample, adjust the font size and the line spacing.
Amazon has also provided easy sharing options, allowing consumers to share the first chapter of the ebook with their friends on Facebook and Twitter or via e-mail.
Dorothy Nicholls, Director, Amazon Kindle, said in statement: “Kindle for the Web is also a great way for bloggers and authors to promote books on their websites by letting visitors read a chapter without leaving their site.”