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Google Reportedly Acquires Plannr

Google has reportedly acquired a new start up company to enhance its mobile social calendar application for the Android Marketplace.

A news report by tech news site Tech Crunch (opens in new tab) has revealed that the Mountain View, California-based internet search giant may have acquired start up company Plannr.

“Plannr fits in with Google’s recent mobile and social acquiring spree (neatly tying the two together in fact), though I suspect this the two person startup is more a Google Me-related talent acquisition than anything else,” says Tech Crunch.

Plannr currently allows at least 10 users to connect with each other through e-mail, a geo-location service, SMS and calls for iPhone.

Reports suggest that Google will collaborate the acquired service with its already built-in Calendar feature for Android.

Plannr is based in Seattle and had been set up by two former Microsoft employees Ben Eidelson and Jason Prado in August 2010. None of the companies have yet confirmed the acquisition. monitors all leading technology stories and rounds them up to help you save time hunting them down.