A recent survey has revealed that Amazon Kindle owners tend to be richer, older and have more education than their iPad-owning counterparts.
According to a study conducted by Nielsen, 44 per cent of Kindle owners earn more than $80,000 per year, compared to 39 per cent of iPad owners and 37 per cent of iPhone owners.
The study found that 64 per cent of iPad owners were male, and 63 per cent of them were under 35 years old.
Out of the 5,000 people that were interviewed, 52 per cent were male.
The research firm also found that 27 per cent of Kindle owners have Master's degrees or doctorates. The study neglected to mention the educational qualifications of iPad owners.
“The growing popularity of connected devices, from tablet computers like the Apple iPad to smartphones, portable games players, and eBook readers like the Kindle and Nook, is already changing how some consumers engage with media,” the company said.