Virgin Media Changes Traffic Management Rules

Virgin Media has announced that it will start to prioritise non-P2P traffic amongst a slew of changes that the cable broadband service provider has introduced as of today.

The tweaks, which can be seen here, will affect all the five types of broadband deployed by Virgin Media (S, M, L, XL and XXL) although only L, XL and XXL are currently available to the public.

Upload speeds will be more than doubled in most cases, reaching 1Mbps for the entry level packages, 2Mbps for the XL one and 5Mbps for the XXL package. This officially makes of VM's XXL offer, the fastest on the market, ahead of the previous contender, Be Broadband.

Jon James, executive director of broadband at Virgin Media, calls the upgrade, an adrenaline shot for its customers and claims that it pushes "the boundaries of UK broadband" with a service that "vastly outperforms struggling DSL-based services".

The XXL package will also remain the one which is the least managed of all. 50Mbps customers will "only" be able to upload 6GB between 3pm and 8pm, after which their upload speed will be reduced to 1.75Mbps, i.e. the level it was before the announcement today.

Virgin Media has confirmed that some time-sensitive applications like streaming video or browsing will be prioritise with at least 75 per cent of the bandwidth dedicated to these.