Sky has released Europe's first ever 3D channel, marking the feat with the live coverage of the Ryder Cup in 3D.
The TV station, that has been up and running since April, will be available to users subscribing to the Sky+ HD package and have a 3D TV with special glasses.
As well as the Ryder Cup, the Sky 3D channel also plans to air two 3D movies Bolt and Monster v/s Aliens.
Sky has plans to offer several other 3D movies including Ice Age: Dawn of the Dinosaurs, Harry Potter and The Half Blood Prince and Alice in Wonderland towards the holiday season.
The broadcaster will also air the remaining Premier League matches in 3D as well, along with other sports content.
John Dollin, the man responsible for Sky's 3D channel, said in a statement to the BBC: “With HD once you've got it you understand it, but 3D TV is a much easier sell because it's just such an improved viewing experience.”