Panasonic has announced that it will become the first major sponsor for BSkyB's just launched 3D channel despite the fact that Sky has officially backed LG and vowed to promote the brand to its three million Sky+HD box users.
According to the Guardian, the Japanese powerhouse will be launching a massive advertising campaign to market its Viera 3D range to the UK audience in the build-up to Christmas.
Panasonic will be sponsoring 3D films on Sky 3D with the ads being shown in 3D as well. The push comes as a number of manufacturers will be selling the virtues of 3D to users in a bid to encourage them to upgrade.
Sky customers who are on Sky+HD can already the 3D channel at no cost (although you do need to be a Sky World Subscriber) with live sporting events being the main highlight of the channel and the focus of the advertising campaign by BSkyB that is currently going on.
Virgin Media launched its 3D movies on demand service ahead of BSkyB with only one movie, StreetDance 3D available for £5.99 for now. Prices for other movies will be announced in due course says Virgin Media with other movies such as Disney’s A Christmas Carol 3D and Step Up 3D coming soon.
We did an unboxing of the Samsung UE55C7000 55-inch LED TV with Virgin Media's 3D service and found it to be pretty good for the price.