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Smartphones Found To Be Mixed Blessing For Newspapers

A new report has shown that the increased use of smartphones has had a mixed impact on newspaper publishers.

A report by mobile network carrier Orange has shown smartphone use has resulted in a decline in the sales of print newspapers in the United Kingdom.

However, it has also shown that there has been an increase in the number of smartphone users reading newspaper content on the internet.

According to English daily newspaper the Guardian, the Orange report has found that tat least 14 per cent of the total respondents believe that they have started to read fewer print versions of their favoured newspapers ever since they bought a smartphone.

It also found that nearly 13 per cent of respondents have begun to read more web-based newspaper content, thanks to their smartphones.

The figures have resulted in to a balanced readership.

According to the study, the biggest beneficiary of smartphones will be content providers for TV.