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60 Million Tune In To Freeview In UK

More than 60 million devices with Freeview have been sold in the UK according to Ofcom's latest Digital TV Progress report which puts the Digital Terrestrial Television, Free to Air platform far ahead of its rivals.

This has been helped by the fact that Freeview tuners are often integrated with all modern television sets, including entry level ones and the tuners can be purchased for as little as £10 with at least 100 models to choose from.

On the other hand, the rate of adoption of Freeview HD has been disappointing especially when compared to Freesat HD. Only 230,000 households currently have Freeview HD compared to 1.25 million Freesat HD installations.

But things are improving as the managing director of the entity behind Freeview, Ilse Howling, said that nearly one in every six televisions sold in the summer had integrated Freeview HD tuners and we've noticed that the overwhelming majority of 3D televisions came with the technology.

10.1 million households (or 40 percent of the total) use a Freeview equipped television set as their main one as of the second quarter of 2010 with an additional 8.5 million sets being used as secondary TVs; on average, each household owns about 2.4 TV sets.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.