Amazon is planning to launch its own app store, set to offer applications designed for Google's Android mobile operating system.
The move comes after the online retail giant carved itself a niche in the MP3 and e-book market.
Citing people familiar with the matter, The Wall Street Journal reports that Amazon is charting out plans to launch a full-fledged Android app store to take on Apple and Google, which already have their own well established app stores.
According to some of the developers that have been approached by the company, Amazon is yet to decided the name of the online app store and come up with a tentative launch date, WSJ informs.
Amazon is planning to use the 70-30 revenue sharing model that has been adopted by both Apple and Google.
Amazon is also planning to restrict the developers from offering the apps at a lower price anywhere else, according to a document viewed by WSJ. Amazon rival BestBuy is also planning to launch a competing app store, WSJ added.