Logitech has put a price tag on the first set-top box to feature Google TV functionality. And it ain't cheap.
At $300 dollars (come on marketing weasels. No-one is fooled by your $299.99 idiocy) the Logitech Revue with Google TV seems a little overpriced to us.
For a few dollars more you could buy or build a serviceable Home Theatre PC, and at a third of the price Apple's recently-released Apple TV is looking like even more of a bargain... if you can lay your hands on one, that is.
With all of that said and done, the Revue is a slick-looking bit of kit in its piano black livery, and with its wireless keyboard which, despite being black, nods more than a wink to Apple's aluminium offering in the design department.
And don't forget that Logitech is only the first in what will undoubtedly be a long line of box builders offering tricksy gadgets with Google gubbins inside.
The set-top box hooks up via HDMI to your HD ready TV and either wirelessly or via an ethernet cable to your Internet connection, and Bob's yer uncle.
Full-blown Internet in all it's gory glory, more TV channels than you can shake a stick at, pay-per-view movies, online gaming and all of the other bells and whistles you'd expect from the next wave of living-room entertainment. And you'll also be able to stream your own media from your Mac or PC.
Logitech is currently taking pre-orders on the hardware and, although no official launch date has been set, the smart money is on October 17th.
There are loads of additional pics, videos and technical details on Logitech's web site.