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Malaysians Have The Most Digital Friends, Study Finds

A survey has found that people in Malaysia have the highest number of digital friends, while their Japanese counterparts have the least.

In a study aimed at determining the digital habits of people across the world, TNS has discovered that Japan, despite being known for being one of the most technologically advanced nations, is way behind the pack when it comes to making digital friends.

The survey, which questioned 50,000 participants from 46 countries, pegged the average number of digital friends in Japan at 29.

Countries like Malaysia, Brazil and Norway, topped the list of maximum number of digital friends, with 233, 231 and 217 average digital friends respectively.

Malaysia also topped the list of maximum usage of social networking platforms, with an average Malaysian spending nine hours per week on them.

Russia came second with 8.1 hours per week online, closely followed by Turkey with 7.7 hours online.

TNS's chief development officer Matthew Froggatt, said in a statement to the BBC: “In rapid growth markets...users are embracing these new channels in much more active ways. The digital world is transforming how they live, develop and interact.”