LoveFilm has announced plans to offer an official application for Sony's PlayStation 3 games console.
According to a video on PS3's YouTube channel, the company will be launching the LoveFilm app in November.
The service, which operates in UK, Germany and Scandinavia, allows users to rent DVDs, video games, Blu-Ray movies and online film viewing. By entering the PS3 domain, the company will be able to view a broader range of audience as PS3 strives to become the ultimate home entertainment device.
According to The Guardian, Love Film is also planning to release an app for YouView IPTV service backed by the BBC and other prominent broadcasters and telecom firms.
The PS3 app will allow users to manage their LoveFilm accounts from the console, update their rental lists and decided whether to stream the movie or have it delivered to their homes. LoveFilm currently offers over 65,000 movie titles across multiple genres and is already available through internet connected Samsung and Sony TV sets.