Two men who ran an an Internet-based sperm delivery service were sentenced to nine months in prison, suspended for two years, after being found guilty of supplying sperm without a licence.
The pair, Nigel Woodforth and Ricky Gage, faced sentencing in Southwark Crown Court today, having previously been convicted on three counts each.
Their nefarious activities came to light after a customer complained over the servicing she received.
Melissa Bhalla-Pentley forked put £80 to join the service plus £300 to use it. She also had to pay a courier company £150 per delivery of sperm.
For her investment she got a pot of said love juice, a syringe and had a bash at DIY insemination. The attempt failed to get her pregnant, so she had another go.
She asked for refund after receiving a copy of the donor's medical tests which showed the supposedly anonymous donor's name.
She reported the outfit, which ran a website called Fertitly First as well other businesses such as Sperm Direct Limited, to the Human Fertilisation Embryology Authority (HFEA).
The watchdog launched the prosecution under the Human Fertilisation and Embryology Act 1990 - the first case to come to court under the act.
The defendants, who were found guilty last month, earned £250,000 from the business, the court heard, and had nearly 800 women on their books.