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Amazon To Fight 'Agency Model' Pricing For E-books has reassured customers that it will continue to fight publishing houses looking to charge more for e-books on the Kindle platform.

The company announced in a blog post that some UK publishers were planning on adopting an "agency model" for selling their books across platforms.

Adopting the agency model will allow publishers to set the consumer price of their books across the board. Amazon said that the prices of the e-books will increase, which will affect consumers, publishers and authors alike.

In the US, several big publishing houses like Harper Collins, Macmillan, Penguin, and Simon & Schuster have adopted the agency pricing models for digital books across the board.

Adopting the agency model has dearly affected the sales of these publications with sales being slowed down to nearly half the rate of growth of the rest of Kindle book sales.

Amazon is also convincing UK publishers to not to adopt the agency pricing model.

It said: “We expect UK customers to enjoy low prices on the vast majority of titles we sell, and if faced with a small group of higher-priced agency titles, they will then decide for themselves how much they are willing to pay for e-books, and vote with their purchases.”