Advertising giant and Orwellian-wannabe Google has enjoyed a bumper quarter, with revenue up 23 per cent year-on-year and net income smashing past the $2.17 billion mark.
Opening the earnings conference call with the news that "Google has had an excellent quarter," chief executive Eric Schmidt explained that the bumper profits are representative of the fact that "our core business grew very well, and our newer businesses, particularly display and mobile, continued to show significant momentum."
Q3 2010 revenue for Google certainly shows an upward trend, with the company managing a massive $7.29 billion revenue - a 6.8 per cent increase compared to Q2, and a whopping 23 per cent boost over Q3 2009.
The bulk of the earnings, a whopping 67 per cent, came from Google-owned sites, while the company's AdSense network brought in a 30 per cent share of overall revenue from advertising on third party sites.
Google still enjoys the biggest earnings from the US, with 48 per cent of its overall income being made in its native country. UK web users contributed around 12 per cent of overall revenue for the quarter.
Schmidt declared that to good times will continue for the now 23,331-strong firm, stating to investors that "we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda."
With Android 3.0 just around the corner and manufacturers waiting in the wings to produce tablets based on the rapidly-growing mobile platform, Q4 could be even better for Google.