The ongoing feud between Apple and Adobe has started to affected the commercial brands that invest in Flash technology for their websites.
Apple's refusal to allow Adobe's Flash on its devices is causing the websites of a number of high profile retailers and brands to run poorly on Apple devices, particularly the iPad, The Wall Street Journal reports.
As retailers prepare for the approaching holiday season, online shopping account for a large portion of their revenues and at the rate at which iPad take-up is rising, retailers could see a dip in predicted sales.
If the websites don't work properly on the iPad then, retailers and consumers stand to lose a lot during the upcoming holiday shopping season.
Apple CEO Steve Jobs has taken on himself to replace Flash with HTML 5 and has effectively banned iOS developers from making applications using the software. He has also refused to allow iPhone and iPad to support Flash-based websites.