TomTom is teaming up with HTC to offer its mapping services to HTC Android-based smartphone users.
According to the two companies, HTC's new Locations mapping and navigation service will come pre-loaded with TomTom maps, which would offer free, location-rich maps to HTC users. The new service will first appear on HTC's Desire and Desire Z smartphones in Asia and Europe.
However, users looking for turn-by-turn directions will asked to purchase and download TomTom maps from HTC Locations or HTC Sync.
Maarten van Gool, managing director of TomTom licensing, said in a statement: “The beauty of it is that the maps are preloaded and instantly available at users' fingertips. For the first time, this makes the power of TomTom navigation content available 'in-pocket' for HTC smartphone users.”
TomTom has been suffering from fierce competition from the GPS services available on users' mobile phones, negating the need for a specialised nav device in most cases. The company is aiming to make the most of its expertise and brand name to move into the mobile navigation space, which is still a fledgling market.