The number of subscribers to the Sky Broadband service has increased by 178,000 according to latest figures released by BSkyB, meaning that over the past nine month, nearly 400,000 new users have joined the ISP.
The number of Sky Broadband users now stands at just above 2.8 million while the number of new telephony customers and line rental customers grew by 203,000 and 260,000 respectively.
Interestingly, the number of Sky broadband customers who fully unbundled has grew to just over one million. BSkyB credited the arrival of new services such as Sky 3D together with a strong advertising campaign for the rise in customer acquisitions, despite the fact that BT has been rolling out a massive marketing campaign to lure football fans away from Sky.
To Sky's credits, nearly a quarter of its total customer base which currently stands at almost 10 million, uses three products - broadband, television, telephony - from the media giant.
It costs at least £30 per month to get the package but one can expect Sky to experience some serious competition over the next few months as Youview gets some momentum from BT and Talktalk.