Google has enabled advertisers on its AdMob network to release interactive video ads on its Android mobile operating system platform.
According to the company, advertisers will now be able to serve interactive video ads on the Android OS with the help of a new software development kit.
The ability to serve video ads on AdMob was previously available only on Apple's iOS-based iPhone smartphone.
Google said that it had run around 120 highly successful video ad campaigns on iOS for brands such as Universal Pictures, Best Buy and Seattle’s Best Coffee.
The company said that it was activating 200,000 Android-based smartphones on a daily basis, AdMob advertisers will have a huge user base for serving interactive video ads.
“These interactive ad units have proven to be extremely effective in engaging users on iOS and we look forward to helping our advertisers reach more users than ever across platforms,” the company said.