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Google Donates $5 Million To Fund Online Journalism Innovation

Google is set to donate $5 million in grants to non-profit organisations that fuel innovation in digital journalism.

The company, which has a strained relationship with a number of leading online news providers, said that it wanted to encourage innovation at the "grassroots level".

The search giant said that $2 million will be donated to the John S. and James L. Knight Foundation that runs several non-profit programs related to journalism, training and innovation.

Google said that the remaining $3 million will be donated to similar organisations in other companies.

Nikesh Arora, president of Google's global sales operations and business development, wrote on a blog post: “Journalism is fundamental to a functioning democracy. So as media organisations globally continue to broaden their presence online, we're eager to play our part on the technology side.”

The search giant's Google News service has been criticised by many online news providers for using their content to make money from advertising revenue without sharing it with the news providers. Google, however, maintains that it helps driving web traffics to the websites.