Wristwatches will soon become obsolete as more and more people rely on their mobile phones to check the time, a new study has found.
The study, which was conducted by research firm Mintel, revealed that one in seven people believe that mobile phones and other gadgets have rendered wristwatches useless. However, 86 per cent of the respondents still owned a watch.
People under the age of 25 who have grown-up surrounded by technology are around 50 per cent less likely to own a wristwatch than older generations.
Wristwatches have turned into a fashion accessory rather than being used for its original purpose. The study said that 25 per cent of young adults were most like to go for a branded designer watch.
Mintel also said that more than a quarter of respondents were willing to spend around £250 on a watch, while one in seven people were willing to spend £1,000 on a designer watch.
Tamara Sender of Mintel, said in a statement to Sky News: “Many consumers have grown up with technology and are just as likely to associate the notion of checking the time with a mobile handset as with a watch. As they grow older this mindset will accompany them.”