Apple had delayed the launch of the white iPhone 4 yet again.
A spokesman for the company told Reuters "We're sorry to disappoint customers waiting for the white iPhone again," declining to explain the reason for the delay.
Following in the footsteps of Henry Ford, the iPhone 4 has been available in any colour you like as long as it's black, since June this year.
Apple has cited "manufacturing challenges" as the reason for the repeated delays, and various theories have emerged as to why Apple can't do it in white.
We've heard that the company's Chinese manufacturers can't accurately match the device's front panel with the home button, that the back panel cannot be manufactured without visible flaws, and that the front bezel cannot be made opaque enough to stop the LCD screen's backlight from showing through, from different sources on different days.
Concievably it could be all three, or none of the above.
What's clear is that Apple won't release the white iPhone until the fella in the black turtleneck sings (or says, 'yes,' at least), so you'll just have to wait until next spring - at the earliest.