Zavvi has dropped the price of the Sony PSP Go to less than £120 including delivery in what seems to be a bid to clear as much stock as possible ahead of the launch of a major new product, most possibly the Playstation Phone.
The move by Zavvi comes a few days after Sony announced that it will be cutting the suggested retail price of the PSP Go console; it did not say what reasons motivated the price cut but poor sales, the strong Japanese Yen, the recession and the reluctance of users to adopt download-only games might be amongst them.
Interestingly, the PSP Go is on sale at Zavvi Online for £159.95 but on its Ebay Outlet website, the exact same device (new and boxed) costs only £119.95, with more than 380 having been sold at the time of writing.
This represents a 47 per cent discount compared to the original SRP of the portable gaming console. In addition, users will be able to download 10 free PSP games worth over £200 provided that they haven't created a PSN account or log into any of their PSN accounts.
More about the offer and the list of games included in the deal here; note that the promotion ends on the 31st of January 2011.