Mobile phone operator T-Mobile (soon to be borged by Everything Everywhere) has organised a massive public singalong at Heathrow Airport in the South West of London as part of a new advert to be aired over the next few days.
More than 300 anonymous people started to sing and dance in the arrival hall, led by a gang of 20 vocalists, much to the amusement of passengers who arrived at Terminal 5.
Metro reports that the choir sang tunes from Iggy Pop's "The Passenger" to "I Knew You Were Waiting (For Me)" by George Michael & Aretha Franklin (but no "winds beneath my wings" by Bette Midler).
Arguably, an airport is a very sensitive, one where organising a flash mob could possibly turn into a PR disaster of epic proportion so there must have been some serious preparation ahead of it.
T-Mobile is certainly the most recognisable household name to have mastered the art of organising Flashmob, a type of event that requires a serious amount of social networking via text or social media.
Spencer McHugh, director of brand at T-Mobile, acknowledged that the company wanted "to create adverts that not only show our products in a different way but are entertaining and interesting enough that people want to share them with their friends - whether that's over a chat in the pub, on twitter or on text."