Microsoft issued a statement on Friday saying that Xbox Live users spend on average one billion hours on the gaming platform every month, a number that is set to rise significantly as more countries and content are added.
Given that there are an estimated 25 million Xbox Live users worldwide, this translates into an average of 40 hours per month per user with the latest figures show that there are around 42 million Xbox 360 consoles worldwide.
Other than playing games, users also spend time streaming movies on Netflix with Microsoft saying that it has seen a 157 per cent increase in the amount of time people spend consuming TV and movies on the Xbox.
Interestingly, around half the Xbox Live Gold members watch at least one hour of television every day on the gaming platform. The service is available in 35 countries altogether with nine countries being added in November.
The Kinect, the motion controller that will be launched in the UK on the 11th of November, is already out of stock across the country and most popular stores like Amazon or Play have stopped taking preorders.