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Asda Pitches £97 Elonex Tablet Against Samsung Galaxy Tab

Supermarket Asda has joined the tablet bandwagon with the Elonex eTouch ET700, on the day the Samsung Galaxy Tab device is officially launched nationwide.

Although both have a 7-inch touchscreen and are powered by Google's Android platform, they do target two very different audiences. The ET700 costs only £97 at Asda Direct (opens in new tab), far less than the £530 the Samsung Galaxy Tab is currently commanding.

Then the screen on the Elonex eTouch (opens in new tab) is a resistive model, one which needs a stylus to work properly and doesn't support multi touch. As for the Android OS, the Galaxy Tab comes with Froyo (v2.2) whereas the Elonex one comes with Donut (v1.6).

Furthermore, the latter sports a LNX Code 9 ARM-based processor (unknown characteristics and unknown speed) with 128MB RAM, 800x480 pixel resolution, 2GB internal storage, micro SD slot, an audio port, speakers, Wi-Fi and weight of 350g but no USB ports.

Asda's description however appeares to be referring to the bigger, 10-inch eTouch 1000ET which comes with a faster processor, more memory and Android OS 2.1. which could potentially lead to some very embarrassing conversations between clients and the Asda customer service.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.