According to GfK Chart Track, Fable III has entered the All Formats, All Price video game chart at top spot.
The Xbox 360 game from UK developer Lionhead Studios is outselling its predecessor - Fable II, no less - by around 6,000 in its launch week. GfK says it's the 13th biggest Xbox 360 launch ever and the fourth biggest Xbox 360 launch of 2010.
Previous number one, Fallout: New Vegas slipped two spots to number three.
The Start Wars franchise is still hauling in the lucre, with Star Wars: The Force Unleashed II becoming the week's second-highest new entry at number 5.
Here, pop pickers, is this week's top ten :
1. FABLE III
2. FIFA 11
3. FALLOUT: NEW VEGAS
4. JUST DANCE 2
5. STAR WARS: THE FORCE UNLEASHED II
6. MEDAL OF HONOR
7. WWE SMACKDOWN VS RAW 2011
8. PROFESSOR LAYTON AND THE LOST FUTURE
9. THE SIMS 3
10. PRO EVOLUTION SOCCER 2011