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New search engine takes a shot a Google

A new search engine has appeared on the web. Called blekko, the engine claims to be "a better way to search the web" as it uses slashtags to find relevant results.

"Slashtags search only the sites you want and cut out the spam sites," the outfit behind the venture claims.

Users can also create their own slashtags, as CEO of the 20-person startup, Rich Skrenta, explains: "We realized we could make web tools that let users sign up and help make the search engine better. If we opened up the process, we could not only get orders of magnitude more people involved than we could ever hope to employ, we could also create an open, accountable process around the search engine relevance data."

In what we assume is a poke at Google the outfit has produced a "Bill of Rights". Here it is:

1. Search shall be open
2. Search results shall involve people
3. Ranking data shall not be kept secret
4. Web data shall be readily available
5. There is no one-size-fits-all for search
6. Advanced search shall be accessible
7. Search engine tools shall be open to all
8. Search & community go hand-in-hand
9. Spam does not belong in search results
10. Privacy of searchers shall not be violated

Blekko doesn't yet carry any advertising. We'll see how those rights hold up once it does.