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Oracle buys e-commerce outfit ATG

Oracle said it is paying a billion dollars to buy up e-commerce software outfit Art Technology Group.

ATG reckons its software is "highly complementary" to Oracle’s CRM, ERP, Retail, and Supply Chain applications, as well as its portfolio of middleware and business intelligence technologies.

Together "Oracle and ATG expect to help businesses grow revenue, strengthen customer loyalty, improve brand value, achieve better operating results, and increase business agility across online and traditional commerce environments," a statement from ATG blithered.

Thomas Kurian, Executive Vice President Oracle Development said: “Bringing together the complementary technologies and products from Oracle and ATG will enable the delivery of next-generation, unified cross-channel commerce and CRM.”

Bob Burke, President and CEO, ATG chipped in, “This combination will enhance the ability to bring all their commerce activities together – creating a more consistent and relevant experience for their customers across all interaction channels, including online, in stores, via mobile devices and with call centres.”

Bob Weiler, Executive Vice President, Oracle Global Business Unit had his twopenn'orth too: “This acquisition builds upon our dedication to offer the most complete and integrated suite of best-of-breed software applications and technologies required to power the most demanding companies in the world in every industry.”

Larry Ellison was too busy counting his wonga to say anything, apparently