The Samsung Galaxy Tab has been preferred to the Apple iPad to promote the London 2012 Olympic games; it will be used as a high tech tourism tool.
The device, which carries a suggested retail price of nearly £600, will be preloaded with a custom-made application that provides information on what to do and see across Britain courtesy of Visitbritain.
The app will also offer accommodation, trips and entertainment tips and will be available for download across all Samsung smartphones, reaching an estimated 25 million mobile phones.
The Korean company is the worldwide wireless communications partner for the Olympic games and has also announced that it will be sponsoring newly-reformed pop band Take That.
The tablet will apparently be used after the London Olympic although we're not sure how useful it will be given how quickly technology gadgets become obsolete.
The Samsung Galaxy Tab went on sale yesterday for as little as £530 and all major mobile phone networks - with the exception of 3 UK, have announced mobile tariffs for it. Follow our coverage of the Galaxy tab here.