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Facebook Dominates US Display Advertising

Facebook serves 23 per cent of all US display advertising, new data by comScore has revealed

In third quarter this year, Facebook served a total of 297 billion display ad impressions through its social networking platform.

Facebook has seen a sharp rise in its share the market, up from 17.7 per cent in the second quarter to roughly 23.1 per cent in the third quarter.

This figure is more than double than its nearest competitor Yahoo, which is the second largest in the US with 11 per cent of the market share.

Reuters reports that Facebook registered more ad impressions in the third quarter than Yahoo, Microsoft, Fox Interactive Media and Google combined.

According to Evercore Partners, the cost per thousand impressions in Facebook is just $1, while on Yahoo sites it costs $3 per thousand impressions in the US market, making the social networking giant a more attractive choice for advertisers.

Facebook ad rates are now on a rise, as a lot of marketers are lining up to use Facebook to serve targeted adverts to be displayed according to the users likes and interests.