Smartphone sales have grown by almost 90 per cent in the third quarter of this year, thanks, in part, to the variety of handsets now available and more effective marketing.
In the third quarter 2010, smartphone vendors shipped 81 million devices, an increase of 89.5 per cent from the 42.8 million units shipped in the third quarter of 2009.
The total shipment of smartphones in 2010 so far is 200.6 million units, an increase of 67 per cent from last year’s shipment of 119.6 million units.
According to the Independent, the launch of new devices in the market by major players, along with better publicity for their products, are driving consumer awareness and is resulting in an increased demand for smartphones.
According to market research firm IDC, consumers are buying six times more smartphones than regular cell phones.
This trend is being driven by few key factors, but primarily by the consumer’s desire for features like mobile browsing, multimedia functions and various mobile applications.