Sales of the Kinect controller have apparently surpassed expectations of analysts as the motion controller from Microsoft went on sale in the UK during a star-studded launch.
X-factor celebrity, Leona Lewis, was one of the many acts that performed to mark the release of the Microsoft Kinect game controller in the UK.
The singer put up with near zero temperatures to perform outside the Natural History Museum in London in an outfit that some said, was reminiscent of Dr Zhivago.
The fight between the Microsoft motion controller and the Sony Playstation Move promises to be a ruthless one.
Most are expecting the Kinect to perform better, leading some, like consumer electronics giant Best Buy, to predict that there will be a shortage of the device as Christmas approaches.
Harry Parmer, Best Buy's commercial director, said that the company was preparing itself for "brisk demand" for the Kinect especially in the run-up to Christmas.
Availability, it seems, remains an issue with Parmer confirming that it will be on a first come, first serve basis although he did confirm that there will be deliveries be
Experts will be keen to monitor the number of bundles that will be sold on both sides; this will determine the number of controllers that have been bought by new customers rather than existing ones.