Newly published research has revealed that women were more likely to fall for online scams than men.
The study, which was conducted by knowthenet.org.uk, is aimed at highlighting the dangers individual consumers and businesses face from the increasing number of sophisticated online scams.
It is estimates that scams have affected 1.8 million Britons and cost the economy around £2.7 billion.
The organisation, which advises people on how to use the internet safely, conducted behavioural tests on 2,000 online users by subjecting them to seven online scams to see how they reacted..
According the study, women failed six out of seven tests thrown at them and those aged between 25-34 were the most likely to fall for online scams.
Individually, the type of scam determines the demographic of the 'victim' most likely to fall for it.
It was found that 53 per cent of men failed to recognise confidence trick scams, the type of scams that ask people to send money to help someone who is in distress.
Peter Wood, a security expert at knowthenet.org.uk, said in a statement to The Guardian: “Scammers are becoming more devious in how they target victims and are constantly changing their attacks to reflect what people expect to see online or are interested in.”