YouView, the BBC backed video on-demand IPTV service, is actively pursing content providers wishing to create a channel and offer on demand programs on the platform.
The company has said that the first phase will identify audio and video content providers who will be working with the technical team to help develop and make content available on the platform.
YouView later plans to extend its services to other content types, like providing web applications and IP channels.
Richard Halton, the YouView CEO, said that he is looking forward to see the response from UK’s rich and vibrant content community.
Halton added that the company’s ambition is to open up the TV to content providers currently unable to build an audience.
The major stakeholders in YouView, aside from the BBC, include ITV, Channel 4, Five, BT, TalkTalk, Orange and Arqiva.
YouView was given the go ahead by Ofcom last week after it declined to launch an investigation into how the platform would affect the market following complaints from both Sky and Virgin Media, who believe that YouView will distort competition in the content on demand market