Apple's new social music service, Ping, has teamed up with Twitter in a deal that will allow users share their musical tastes with 'friends' on the micro-blogging site.
The partnership means that a user’s posts and reviews in Ping will be tweeted on their Twitter feed, with links to the music from the iTunes store.
Ping’s hook-up with Twitter comes after Apple failed to reach a deal with Facebook over the use of the social network’s APIs by the social music service.
Confusion surrounded rumours of a deal between the two companies after the Facebook Connect feature briefly appeared on the music-streaming site when it launched in September, but it was quickly removed after Facebook complained at Apple’s unauthorised use.
Industry pundits have hailed the Twitter deal as a much-needed boost for Ping, which has encountered problems attracting an audience to its social features, in spite of the popularity of the iTunes platform.
"Apple is doubtless hoping Twitter will help with Ping's problem of making friends,” LA Times technology blogger David Sarno opined in a blog post.
"Since Ping debuted, it's been thanklessly tedious to invite friends to the service: users have to manually enter friends' e-mail addresses - one by one - or search for individual names."
No financial details of the deal have been released.