Amazon is planning to bringing the popular Black Friday scheme to the UK for the upcoming holiday season.
Black Friday has enjoyed immense success in the US over the last decade and now Amazon is looking to start the same thing here in the UK, The Next Web reports.
Black Friday refers the day after Thanksgiving Day in the US, when consumers are offered amazing deals throughout the week and on Black Friday itself. This event essentially marks the beginning of the Christmas holiday season.
Black Friday will offer discounts and deals on almost every type of product sold on the Amazon website, be it books, gadgets, movies or games. The company said that users will be able to enjoy unbelievable Black Friday deals starting Monday November 22nd.
ìBe sure to come back on Monday, November 22, when we'll be releasing unbelievable, pinch-me-to-prove-they're-real, Black Friday deals. In fact, we'll be adding new deals throughout the day, every day, so you can visit at any time and find must-have products at jaw-dropping prices, Amazon wrote on the Black Friday UK page.
With Amazon bringing the Black Friday scheme to the UK, rivals like Play.com and others are also expected to come out with their own versions of Black Friday.