Netflix is planning to launch an application for select Android-based devices sometime next year.
In a blog post, Greg Peters from Netflix's product development department, explained that reason behind the delay in launching an Android specific application is due to the lack of security and content protection on the platform.
He said that security issues have prevented the company from deploying a Digital Rights Management (DRM) system on Android-based devices, something necessary to convince film studios to allow their content to be streamed on the platform.
He said that in order to overcome these issues, Netflix is working with device manufacturers and developers to add security and content protection mechanisms on certain Android-based devices.
“Unfortunately, this is a much slower approach and leads to a fragmented experience on Android, in which some handsets will have access to Netflix and others won’t,” the company warned.
Android, despite being one of the most popular mobile platforms, has a number of issues due to fragmentation that affect how companies deal with the operating system. But that does not make the platform less lucrative for content providers.
Recently, Next Issue Media consortium announced plans to open a digital ebook, magazine and newspaper store for Android after failing to strike a deal with Apple.