A Microsoft survey has found that two thirds of people believe that genuine software is more secure than its fake counterparts.
Of the 38,000 people surveyed worldwide, 80 per cent are concerned about the risks of using counterfeit software, and that 73 per cent would choose to use the genuine article over a fake if given the choice.
The survey found that around two thirds of consumers felt they needed to be constantly aware when shopping to avoid mistakenly purchasing fake software.
"Consumers everywhere are coming to us with complaints about counterfeit software," said David Finn, associate general counsel for worldwide anti-piracy and anti-counterfeiting at Microsoft.
“They're asking what they can do to protect themselves. They want facts. And they want industry and government to stand up and take action. Our commitment is to do everything we can to help them."
Microsoft recommends that consumers check their software, whether pre-loaded or purchased online or in store, on the Windows validation test site.