Call of Duty: Black Ops has become the biggest entertainment launch of all time leaving the music and movie industries eating its dust.
Activision's ultraviolent first-person shooter sold 1.4 million copies in its first day on sale in the UK generating £58 million in cash, according to games industry news site MCV.
In comparison, biggest UK music launch ever was Take That's Progress which sold just 235,000 units and generated £2 million.
Admittedly, music sales tend to have a longer tail, with not even Take That fans willing to queue in the rain for hours on end to get their hands on the man-band's latest opus, but the numbers are enormously impressive nonetheless.
In its first week on sale, the war game has churned out two million copies trousering £80 million which helped the UK games retail industry to achieve it's biggest seven days ever with tills ringing to the tune of £113 million.
Worldwide, the game sold 5.7 million units on launch day and looks set to blow the previous record held by Modern Warfare 2 to bits.