Google has announced that it is working with 5 major US brands to bring offline marketing to Google Goggles.
The Google Goggles app allows users to search for objects on Google by taking its picture from the mobile's camera.
In a blog post, Google said that it has partnered with Buick, Disney, Diageo, T-Mobile and Delta Airlines to make some of their offline advertisements compatible with Google Goggles.
Now, whenever users take pictures of certain print advertisements by these brands, Google Goggles will recognise the company in the advert and redirect the users to its mobile website.
“We developed Google Goggles so that people could more easily explore the world around them with a mobile device. In this experiment, we’re applying the same principles, and the same technology, by 'Goggles-enabling' advertisements and other media, and offering to link people to the mobile sites from these brands,” Shailesh Nalawadi, Product Manager, Google Goggles, wrote on the blog.
Google's Goggle app is available to download for both iOS and Android-based devices from their respective app stores.