, users taking up the paid subscription model of the app will also get an additional 5 issues for free.
Currently iPad users will be able to get their hands on 10 i issues for £1.79 at a discount of 10 per cent, while 20 issues will be available for £2.99 at a discount of 25 percent.
The publication has tried to keep the iPad app's subscription costs as close to the paper price, although according to Zach Leonard, the managing director for digital at the Independent and the London Evening Standard: “Apple doesn't have price bands that match exactly to the 20p of the i. It is about sampling and getting in as many hands as possible so there will be 'five free' to stimulate trial.”
He also said that the publication will be looking to offer the daily's content via other media channels and devices in the near future. Leonard also said that The Independent's iPhone app will soon go some radical changes, including the introduction of a paid-for model.