Virgin Media has launched a campaign calling for an end to the misleading advertising of broadband speeds by ISPs.
Called stopthebroadbandcon.com, the campaign invites visitors to sign an online petition to persuade the Advertising Standards Authority to “put a stop to misleading broadband advertising once and for all.”
According to research commissioned by Sir Richard Branson’s Virgin Media and conducted by ICM, nine out of ten people believe broadband advertising to be misleading.
“At Virgin, we believe in being honest about the service we provide. But there’s something going on in broadband advertising that’s just plain wrong,” said Branson on the site.
He said that some ISPs are not providing customers with the service they promise, and that many know they cannot deliver the superfast “up to” speeds they advertise.
“And what does this mean for the customer at the end of the line? Buffering, delays and not getting the broadband you are paying for,” Branson said
“We’re calling for change and, if you want to make sure that happens, please add your name to the Stop the Broadband Con petition.”