Dell is set to make a big splash with the Duo tablet, the first of its kind, one that can seamlessly transform into a traditional netbook.
The device, which has been reviewed at PC Pro already, will have a starting price of only £449, which compares very favourably with the 16GB Apple iPad at £429.
As expected, the Inspiron Duo is very curvy, like the rest of the range and will be available in a number of colours.
The netbook converts in a tablet within seconds as the screen swivels inside the display frame itself rather than having to "rotate and close" as it is normally the case on other such devices.
Technically, it is a very capable piece of hardware combing a dual core Intel Atom N550 processor running at 1.5GHz, 2GB DDR3 memory, a 250GB hard disk drive and a 10.1-inch screen.
The latter is a notch above others of the same size (like the iPad) as it includes full multitouch capabilities at a much high resolution (1366x768 pixels). The iPad in comparison tops at 1024x768 pixels.
There's a digital array microphone, a 1.3-megapixel webcam, Wi-Fi and the usual assortment of USB and ethernet ports.
More importantly, it does come with Windows 7 (albeit the Starter version) and will be a major competitor to the Apple iPad and other similar sized laptops.
Indeed, Dell could bring out a similar model for its latitude range, with a more conservative design, charge twice the price and no one would blink.