Yelp is offering users of its mobile review app the chance to save money when they "check in" to certain businesses, following in the footsteps of Facebook and Foursquare.
Users are able to earn savings vouchers if they check in to hotels and restaurant using the company’s mobile app. The organisation has been running a check in service since January, although it is only now that Yelp is offering rewards to users for doing so.
According to The Washington Post, this function is only available on the Android app, although an iPhone update is currently awaiting approval from Apple. Yelp company representatives have said that a version for the Blackberry is on the way too.
“The gaming elements of check in services probably don’t appeal to everybody.” Eric Singley, Yelp’s director of consumer and mobile products said. “Check in offers will help change the perception of these services”
Yelp was set up in 2004 by two former PayPal software engineers and last year was rumoured to have turned down a $500 million takeover offer from Google.