Manufacturers of 3D TVs are apparently desperate to flog their sets given the rates at which the prices of these devices are being cut.
Our bellwether TV set, the Samsung LE40C750 went down in price yet again with a bundle including the 40-inch television, a 3D-compatible Blu-ray player, a pair of 3D glasses and Shrek 3 3D movie costing a mere £689 including delivery at RGBDirect.
The telly is a full HD model featuring Samsung's proprietary 3D HyperReal engine with Super 3D Realisation and a capable 2D-to-3D converter.
It also comes with four HDMI ports, a USB port that allows the LE40C750 to be used as a PVR once an external storage is connected to it, a LAN port, SCART, Freeview HD as well as Dolby Digital compatibility.
The Blu-ray drive is a bog standard 3D model from Samsung with Internet@TV compatibility and the ability to connect wirelessly via an optional wireless LAN access and Samsung's Allshare feature (which basically allows you to access DLNA devices).
The drop in price coincides with Sony's own VATBack campaign which lasts until Christmas eve and gives a 17.5 per cent cut on RRP.
The Japanese manufacturer also has some nifty deal of its own including free PS3, glasses and 3D movies when buying a Sony 3D Television.