The European Commission is to investigate Google, which has been accused of promoting its services over rival ones on its own search listing.
The investigation has been brought about due to complaints made by price comparison website foundem.co.uk, Microsoft shopping site Ciao and French justice search engine ejustice.fr, all of which claim that Google is restricting their ranking online.
Google responded to the accusations by stating:
“Since we started Google we have worked hard to do the right thing by our users and our industry - ensuring that ads are always clearly marked, making it easy for users to take their data with them when they switch services and investing heavily in open source projects. But there’s always going to be room for improvement, and so we’ll be working with the Commission to address any concerns.”
According to The Wall Street Journal, The Commission has said that it will examine whether Google purposely lowered the ranking of its competitors on its unpaid search results in favour of its own services. The EC will also investigate whether the search giant lowered the sponsored search ‘Quality Score’ for competing companies.
The EC was also keen to stress: “This initiation of proceedings does not imply that the Commission has proof of any infringements. It only signifies that the Commission will conduct an in-depth investigation of the case as a matter of priority.”