Despite mixed reviews, Microsoft has sold 2.5 million of its Kinect controllerless controller systems since launch just 25 days ago.
The motion-sensing gadget which uses a plethora of cameras and sensors to place multiple players in a 3D space has been flying off of the shelves at a rate of 100,000 units per day.
Microsoft hasn't made it clear how many individual peripherals were sold as opposed to units bundled with the Xbox 360 console, but it reckons it will shift the same number in the run-up to Christmas bringing the grand total to five million by the end of the year.
Fears that the Kinect would become this year's 'can't-find-one-for-love-nor money' panic buy item were partly allayed by Microsoft's boss of interactive Entertainment Don Mattrick who said, "We are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand."
Sony's Move controller for the PS3 is said to be selling strongly having also sold 2.5 million units in its first month on sale, and Nintendo announced that it sold 1.5 million Wii consoles in the week leading up to Black Monday, the last pay day before Christmas in the USA and traditionally the biggest retail day of the year.